Search Engine Optimization
Search engine optimization (SEO) is the process of improving the
quantity of website traffic to a website or a web page from search engines.
SEO targets unpaid traffic (known as "natural" or "organic" results) rather than
direct traffic or paid traffic. Unpaid traffic may originate from different
searches, including image search, video search, academic search, news search,
industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, the
computer-programmed algorithms that dictate search engine behavior, what people
search for, the actual search terms or keywords typed into search engines, and
search engines are preferred by their targeted audience. SEO is performed
website will receive more visitors from a search engine when websites rank
the search engine results page (SERP). These visitors can then potentially be
converted into customers.